Apparently their business model does not depend on your (local) business to survive.
That is why I do not shoot there even though I can drive there in 2 minutes.
The cost is always justified if the value you receive is worth it in your opinion.
I decided against joining because:
(1) the ammo requirements are too restrictive,
(2) the ammo cost is higher than I think is warranted,
(3) the management made no attempt to hide the fact they were turning the range into a "clique" hang-out -- if you were "in" you'd get price breaks. If not, you pay whatever they say.
(4) some of the costs weren't well detailed, giving them the ability to change the rules after you joined, and
(5) did the people on this forum who wrote letters to help them get approval to operate ever get their promised "consideration?" Last I read here, they never did.
I'm much closer to X-Ring than any other range (Mililani), so the convenience would be worth a premium. But, the value just isn't there for the amount of cash up front they are demanding.