R.I.P. Famous Amos

The cookie guy passed away.
Back in the 70's, I used to go to his shop on Keeaumoku St. to get the cookies directly.
They were the best. After the business expanded they tasted mass produced. Unfortunate.

He needed a business manager with experience in the bakery sector. 

His original cookies were fantastic, but demand exceeded his ability to produce and distribute them.

Amos struggled to keep up with the brand’s rapid growth. By 1985, Famous Amos
reported a $300,000 loss on sales of $10 million. “He wasn’t a businessman.
He was an amazing marketer and had great promotional instincts. But he made
a lot of bad decisions,” his son says.

Two sales later, the new owners added shelf-stable ingredients and repositioned
the cookies as an affordable brand, prompting its famous founder to depart. In 1992,
President Baking Company bought Famous Amos for $61 million—more than 55
times what Wally Amos sold his controlling stake for just a few years earlier.

https://www.history.com/news/wally-amos-cookies-rise-fall

R.I.P., Cookie Man!  You made your mark, and you'll be remembered despite the downturns.

 

RIP Wally. I got to talk to him a couple of times. He was a really nice guy.
People took advantage of his good nature but that did not defeat his spirit.