Gun safety PSA urges gun owners to join the conversation on preventable firearm deaths
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Gun reform advocates are appealing to all those affected by gun violence, including gun owners themselves
, in a new PSA released by gun violence prevention nonprofit Brady United and the Ad Council.
Via a multimedia campaign and digital activation that mimics an incognito safe,
seven people who contemplated taking their own life by a firearm make the potentially lifesaving case for proper gun storage and firearm safety —
part of a broader mission to address record-high numbers of firearm deaths.
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what the heck does that mean? "digital activation that mimics an incognito safe"

People making up word meanings again.
Incognito means to be unrecognizable -- covert -- in disguise.
I read through some of the stories on the referenced website. Basically, there is a narrative going around that not having quick access to a loaded firearm saved the lives of people contemplating suicide. There's no proof they would have pulled the trigger, nor is there any discussion of how many people needing quick access to a loaded weapon helped save lives in an emergency. Just a bunch of people claiming that having their guns locked in a safe or having the ammo and mags in separate areas took enough effort and time that they decided against offing themselves.
If unlocking a safe and loading a gun is too much work, I would guess they aren't serious about suicide to start with.
One person just couldn't find her father's handguns, so she left his house and continued drinking. Next day, suicide was not a consideration. Did locking up the guns help? I think in that case, she was too drunk to do much of anything. It was actually her father keeping his guns safe that thwarted her, not anything she did. Had this been her guns in her safe, nothing would have stood in her way. All this proved was she's terrible at finding things that belong to someone else.
We are supposed to suspend doubt and accept their prediction that something that never happened would have ended differently if guns were accessible. There's no way to know that until they are sitting with gun in hand. Most people don't have the courage to pull the trigger.
As the T-1000 is fond of reminding us, "I cannot self-terminate." That's how most of us are wired (pun intended).
It's insane to assume having a gun in a locked safe is the same as not having access when the person knows their own combo or has the key.