I would suggest you have one spokes person that will do the talking for the group. So if the public engages, the news interviews start, or whoever approaches, you have one voice and one message. You will lose all credibility if you have diverse messages. Just a suggestion. 
What's the message?
We are here to support the right to protect ourselves and our loved ones, and possibly the public, with concealed carry.
As many recent events have shown us, when seconds count, police are only minutes away.
The current Police Chief has not and does not approve any concealed carry permits even for trained and upstanding citizens.
The odds that a responsible citizen will ever need to use their concealed firearm would be rare.
But like President Obama said, if we can prevent one incident it is a success.
Also studies show that in States with concealed carry there is a correlation in a drop in violent crimes.
That's my message and why I'm not talking.
I nominate Tom G. This was his idea.
And he's experienced with the media.
Suggestions on messages ?