The first part that stuck with me was the "politics is downstream from culture" comment (5:18). That was a “light bulb” moment for me… As a gun rights "community," we spend a lot of time and energy at the tactical level (defeat this magazine ban, pass that shall-issue CCW bill, win this lawsuit, etc.), but how much do we devote to the "operational" and "strategic" levels? What's our vision? (I put the term “community” in quotes because I think gun owners tend to be the rugged individualist type, and don't really “commune” naturally.)
It seems to me there’a an analogy here to electoral politics. In any partisan race there’s going to be a relatively small group of people who will vote for anybody with “(R)” after their name, and another relatively small group who will vote for anybody with a “(D)” after their name. You’re never going to change their minds… and those people don’t decide elections. Elections are won in the “mushy middle,” where you find the people you have to persuade… persuade that your point of view is better than the other side’s.
The “gun issue” is similar. There’s a relatively small group of firearms enthusiasts who are hard core, dyed-in-the-wool gun rights supporters, and another relatively small group who are no-kidding, no-compromise gun-grabbers. The problem is, we’re losing the culture war for the hearts and minds of the folks in the middle.
I think the anti-gun side has waged a very effective propaganda and misinformation campaign against gun rights. I think, because of the success of that campaign, the average man or woman on the street will reflexively feel more closely aligned with the gun-grabbers than with the “gun-huggers” (as my wife refers to me). They out-strategized us on this front, and in doing so, they've put us on the defensive. That’s what we’ve got to fix.
We need to fight and win the tactical fights, for sure… but we also need an operational-level approach to educating and informing Mr. and Mrs. America… that big chunk of people who think that AR-15s are fully automatic and that magazine capacity makes a difference in mass shootings and that carrying a gun makes you less safe, not more. As tough as it may be to swallow, we have to realize that they look at us and think we’re crazy, and that they look at Katie Couric and think “wow, she makes some good points there. Why does anyone need an AR-15 to hunt deer?” We have to go out of our way to prove to them that we’re not crazy, and we’re not dangerous, and that, even though my neighbor may never end up loving shooting as much as I do, the fact that I own guns is no threat to him. "Politics is downstream from culture..." If we fix the culture, the politics will follow.
The hard part… How do we reach them, when mass media are in the tank for the anti-gun side?