One of Costco's strategies is to have makers produce an "in-between" model that provides some of the top-end features and excludes some less-desired ones. Then they give it an "in-between price" somewhere above the lower model and below the highest model.
This gives them a "hook" for the people not wanting to pay top dollar, as well as avoids the "price match" war. If the model is unique to Costco, then you are stuck buying from them.
it's akin to buying last year's model at close-out prices. Saving money while giving up a few new features you may never care about is attractive.
I think Sony stopped playing that game. Costco now caters to Samsung and LG -- or vice versa. I had to go to Best Buy to get my daughter's Sony the last time I was in the market.
I also like the Sony picture better than most. It's subjective. Comes down to sharper image vs. more vivid colors.
The curved screen concept is great for PC monitors or for anyone sitting relatively close to the screen. For a regular living room or family room set up, curved screens are not very useful.
If you watch a lot of sports, the 240mHz refresh is nice, but 120 is probably close enough. A large display at 60 can appear choppy. Faster refresh rates will smooth out the action. That applies to action movies, too.
Basically, the bigger the screen, the more you'll benefit from higher refresh rates (60, 120, 240) and higher resolution (1080p, 4K, 8K).
As usual, read reviews on Amazon, Best Buy and Costco listings once you identify a model. There are always people posting valuable info that may not be available from professional online reviews.
Your decision is going to be constrained by 3 things:
Budget
Screen size
Your opinion on display quality (subjective)
You can get the LG - 65" Class - OLED - C9PUA Series - 2160p - Smart - 4K UHD TV with HDR at Best Buy (on sale at $300 off) for $2200.
Or, you can "upsize it" to 77" for $5000.
If you just want a really big home theater TV without all the latest tech, you can go with the LG - 82" Class - LED - UM8070PUA Series - 2160p - Smart - 4K UHD TV with HDR for $1700.
You might be better off looking on Craig's List. Lots of people move into larger/smaller places and want a different size TV. Might find one less than a year old for half the going price.
I won't buy anything smaller than 40" now. That's the smallest size you can hope to see any benefit from if using 4K quality source. Anything smaller in size, and the higher resolution won't make the image much better.
With all the options out now, and more on the way every 6 months, you should set those budget and size parameters as I mentioned to cut the number of options down to a manageable list. Then you can compare that group.
Have fun!!
