Remember when Al Gore refused to sell his media company to Glen Beck? He instead chose to sell to Al Jazeera, the state-owned Arabic-language international radio broadcaster of Qatar.
His reasoning? Al Jazeera more closely aligned with his own ideological and political views than Glen Beck's programming.

I'm still having trouble figuring out how anyone selling a media company makes their decision based on ideology over financial concerns.
I was even more convinced the Left is more interested in control of the narrative, something a state-owned broadcaster would be better at than a Conservative commentator.
Now we have Liberals pulling their hair out trying to find ways to do the same thing with the Twitter buy-out. They can't stand seeing anyone who isn't a far-left Liberal being allowed to freely share their thoughts.
I had a feeling something like this would happen after the passing of Rush Liimbaugh. He left a vacuum in the media world that needed another Conservative (or anti-Liberal) to fill. I'm not saying Musk is going to start his own radio show, but his stated objective to make Twitter a free and open marketplace in which to exchange ALL ideas will draw in the future Rush replacements creating the content we are missing under the current censorship social medial model.
I was almost hoping for Trump's media platform to surpass Twitter, but now it would seem partnering with Musk might be a smarter play.
We shall see.