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It's simply supply and demand.
Two of my kids have Tacomas.
It just seems like the perfect size for Hawaii roads.
Personally, I don't think think Toyotas are as reliable as they are reputed to be.
I've owned 5 Toyotas over the last few decades and they all gave trouble, sometimes major troubles.
All 3 of my Toyotas ran fine. The 2001 Tundra only had a little more than 60K miles on the odometer when it was totaled by a lady who rammed it from behind while parked on the street -- literally rammed .... she was driving a Dodge Ram!

That was at the end of 2013. I had another car to drive, so I waited for Feb 2014 to shop for a replacement. Seems like February has been the best month for car shopping for me as i tend to find all kinds of "special pricing" going on.
The only real issue with the Tundra was the O2 sensors needing replacement much sooner than they should have needed. It became a recall item, and Toyota extended their O2 sensor warranty through the 7th year of ownership. I had mine swapped out twice in that time for free. That's the only time the check engine light (aka "the money light") came on.
The Prius is over 12 years now and running strong on the original batteries. Since my daughter drives it, i can't be 100% sure, but i've never heard her complain that anything died on it unexpectedly. She and her boyfriend have put a ton of miles on it.
My 2014 Tacoma only has about 18,200 miles on it. I had the radio replaced about a month after getting it -- the touch screen display went wonky. Warranty covered it, and been perfect since.
So far, my most reliable new vehicles have been 3 Toyotas and 2 Hondas. My Saturn, Mercedes C240, Chevy, Plymouth Voyager and Plymouth Sapporo all have had problems.
TBH, the Sapporo was a not-really-new car. It was as dealer demo which the owners daughter had driven for a year and put 15K miles on. Needed a new clutch (manual shift) 2 weeks after I got it. Also, the Mercedes was used as a dealership loaner car, and it had 15K miles on it and sold as a certified used car with a one year warranty. The transmission died the day the warranty lapsed. I only count those two since they were sold with me as the first owner.
