The price increases shouldn't last long as Israel produces a lot of their own ammo and Gaza is a relatively small engagement.
It's a small blip due to some panic buying. Prices will come back down in a couple months.
it's not just panic buying. Some are stocking up so they aren't paying even higher prices 6-12 months from now. Others are speculating ammo prices will again double and triple in the coming year as everyone stocks up and suppliers are unable to replenish. That second group will be selling 1000 rds of .223 for $1,000 or more. When ammo is impossible to find in stores, you'll pay that $1,000 to make sure you have what you think you need.
If you want to see what real price gouging looks like, do some reading into Cheaper Than Dirt ...
https://www.athlonoutdoors.com/article/cheaper-than-dirt-price-gouging/https://www.statesman.com/story/news/2020/12/16/gun-website-price-gouging-pandemic/3932523001/Of course, the general public isn't the only target of certain ammo makers engaging in price gouging:
A bipartisan group of lawmakers is set to reintroduce a bill to rein in
price gouging by military contractors, CBS News has learned.
The Stop Price Gouging the Military Act, first introduced by
Sen. Elizabeth Warren and Rep. John Raymond Garamendi in
June of last year, would close acquisition law loopholes, tie financial
incentives for contractors to performance and provide the Department
of Defense with information needed to prevent future rip-offs.
https://www.cbsnews.com/news/contractors-price-gouging-pentagon-lawmakers-legislation/?intcid=CNM-00-10abd1hIt's wise to go into any purchase with your eyes open. Do some research to find the average and lowest prices. Buy at the best price you can find. If you can wait for the market to settle back down, it might become cheaper, however, it doesn't always settle back at the bottom price point it was at before the surge.
I'd just be careful of throwing around the term "price gouging" unless that's truly what's happening. Raising prices for valid supply/demand and future availability isn't gouging IMO.
I don't know about now, but OGC in the past had a policy to sell their ammo at cost + overhead + reasonable profit. During the beginning of one of the ammo droughts, they had some already on order and in transit. They sold that at lower than current market prices because they paid for it 3-6 months before. But, when prices started trending much higher, they had their pending orders cancelled by wholesalers and factories. If they wanted more, they had to re-order at the new higher prices. Some wholesalers were selling out so fast, none of OGC's orders were being filled. Cheaper and quicker to sell on the mainland.
Their pricing policy didn't help them much, nor did it really help shooters. People were buying OGC's "cheap" ammo as fast as they could find the money to buy, then turning it around for a profit. The end result was the same for shooters -- higher prices.
Only for OGC, they missed out on the profits they needed to pay employees and continue buying more ammo. If you sell ammo at 3-month-ago prices, that money now has to be used to pay for the next shipment at the new prices. They need working capital to stay in business, and raising prices now to afford more later is just business.
If you have a pressing need for that ammo right now, then grab it while you can. if not, you can wait for things to get better.
Nobody is being forced to buy ammo right now.