Many years ago during one of those anti-gun crunches, I wrote to ask why the NRA didn't advertise more. (This was before the acronym "MSM" became popular.)
They wrote back saying flat out that their advertising was not accepted by the major news outlets.
Now, this was in the days when there were a lot of Zumbos in the Board of Directors --the blued steel, fine wood, and Olde English shotgun crowd, if you know what I mean.
Gun snobs, to put it bluntly. The ones who could
afford to travel to the NRA meetings and have a high old time of it.
I guess nowadays the realities of facing the agressively ink-hungry anti-gun crowd has finally penetrated into the Board of Directors' groupmind and they're running scared.
So now, with new ideas from new Directors who are not interested solely in blued steel in the Board, it has finally been forcefully reminded that gun rights for the fine-wood gun owners also meant gun rights for the black polymer and parkerized iron gun owners as well.
So now, finally, they're seeking other avenues to get the word out.
I long ago suggested means, methods, manners, and modes for them to start aggressively advertising in the smaller ad-revenue-hungry news outlets, but was ignored.
But, then again, I always seem to be about 20 years ahead of my time.
Terry, 230RN
REF (Added to enlighten those who are unfamiliar with the term "Zumbo"):
http://en.wikipedia.org/wiki/Jim_ZumboI call them "assault" rifles, which may upset some people. Excuse me, maybe I'm a traditionalist, but I see no place for these weapons among our hunting fraternity. I'll go so far as to call them "terrorist" rifles. They tell me that some companies are producing assault rifles that are "tackdrivers." Sorry, folks, in my humble opinion, these things have no place in hunting. (From Zumbo's original blog, see REF.)