Ren and I are not really long range shooters, we are service rifle shooters. 200 and 300 yards are considered short range and targets are given the NRA SR and SR-3 designations. 500 and 600 yards are considered mid range and targets are given the MR and MR-1 designations. We rarely shoot beyond that due to range availability and access to accurate downrange feedback.
The big question is what do you want to do with the AR?
Shooting milk jugs at 25 yards is much different that shooting mongooses at 200 yards. Red dots are great for minute of man sized targets out to 400, but will blot out a rat at 100. Variable scopes are good for the majority of situations. Iron sights are classic and should be included on every build since batteries die and glass breaks.
Like Ren said, Mr. Potato Head.
If bling is your thing, go ahead. Rails, bipods, lasers, gangstergrips, redimags, flashlights, and ceracote in designer colors.
If good shooting is your thing, then use a decent lower, 18-20" barrel. 1/7-1/8 twist, good trigger, sturdy sights adjustable for windage and elevation, and at least a red dot and a variable power scope to be changed as needed.
Spend money on quality ammo and test for group size and bullet drop and wind resistance at different ranges.
Learn the techniques of the winners of actual competitions. Many of them write books and have videos. I stay away from most commercial tactical schools. Most of their expertise is separating you from your money. And I don't see many of them shooting on the national circuit.