Smells like a rat. Takeonthecode.com is a nonprofit org created by a contributor to the DNC.

http://rationalgun.blogspot.com/2014/03/takeonthecodecom-ruse-real-or-tax-dodge.html

Incremental messaging to associating "gun owners" with "dumbasses".

I personally don't know of many gun owners who are dumbasses.  On the other hand, I know a lot of non-gun owners who are dumbasses.

Someone should make a spin off spoof... "Afraid of guns?  Don't be a dumbass!!!"

This ad looks like it targets women to make them get embarrassed about having a firearm at home.  I can imagine some woman telling their SO to get rid of their firearms.

I wouldn't sign up to "take the code" on their the website either. Why give the anti gun folks of New York a list of names and addresses of gun owners?  The owner of the site probably can't wait to get paid by Michael Bloomberg for the list.

When I get on a public wifi hotspot, I might think about helping them out and submitting a list of names of antis. Obummer, Hillary, Schatz, etc.  No sense giving them my IP address either.

I can imagine some woman telling their SO to get rid of their firearms.

 I can imagine some man telling their SO to get rid of their sex toys.

And what about "Death by Dildo" ?   
Yeah, had to look it up and it's true. 

And what about related Dildo violence in video games ?