Who did they use as the control group?
There's no control group needed. This isn't an experiment nor is anyone receiving medication or being affected in any way during the study. A control group needs to be excluded from whatever factor is being tested. If you disagree, then what would be the factor(s) you remove from the control group?
Like all of these studies, the general truth to keep in mind is, these stats do not demonstrate any causal effect. Gun free zones don't cause mass murders, nor does having legal carry prevent it. It does, however, illustrate a trend -- more mass shooters happen in gun free zones.
There would need to be more data to determine if that was an intentional choice by the shooter. Since many of them don't survive the shooting, we'd need witnesses or suicide notes explaining whether they considered the risk of armed resistance at all.
The logical assumption is one would select a soft target area with little chance of self defense if the objective is maximum casualties.
That, again, is just an assumption.