Yup, he sure did sacrifice everything - including his clothes and dignity.  Thank goodness I dumped my Nike stock years ago.  Definitely should've gone with Tillman.

It's about celebrity status.  Kapernick has name recognition.

NFL statement:

“The National Football League believes in dialogue, understanding and unity,” president of communications
and public affairs Jocelyn Moore said in the statement. “We embrace the role and responsibility of everyone
involved with this game to promote meaningful, positive change in our communities. The social justice issues
that Colin and other professional athletes have raised deserve our attention and action.”

ESPN reported that Nike kept paying Kaepernick — who signed with the brand in 2011 — for two years
despite not using him in ads in order to bring him back at the right time.

Nike has been the NFL’s licensed-apparel maker since the league switched from Reebok in 2012. In March,
the sides signed a new eight-year extension to their agreement, which now runs through 2028.

Yup, he sure did sacrifice everything - including his clothes and dignity.  Thank goodness I dumped my Nike stock years ago.  Definitely should've gone with Tillman.

I think Kaepernick was flat out wrong but I wouldn't dismiss someone giving up a job that paid that well to stand up for his political belief. That is still a sacrifice. I think it might have meant more though if he traded his high paying salary to become a cop in some inner city riddled with crime.

The whole saying is dumb though. Believe in something and be willing to sacrifice everything? Suicide bombers are willing to sacrifice everything for what they believe in too. Just a plain dumb phrase in my opinion.

But whatever, Nike is making a calculation they think will make them money. Time will tell if it pays off.