That video is done very well.
What we need are similarly high quality videos that show what happens when people do not have guns, but do it in a way that does not turn people off.
It's a skill to produce these types of videos. Advertising agencies are paid big bucks to do it all the time, and it is not as easy as you might think.
The pros make it look easy.
You can bet that even the colors of the clothing the kids wore might have been carefully considered.
To their credit, the left always excels at using emotions, particularly fear, to sell their message. It's tougher to use emotion for pro-2A messages and be able to get through to academic minded Libs whose only experience with firearms is Hollywood and anit-gun media.
There used to be all kinds of shows where good guys and bad guys all carried a gun. Those old westerns rarely focused on the weapon as much as on the person using it.
Every now and then a movie will display a morally justified use of guns, like when Gwyneth Paltrow shot Michael Douglas in "A Perfect Murder." or when Julia Roberts shot her stalking, abusive husband in "Sleeping with the Enemy." New video ads have to capture that same emotion of defeating evil with a firearm without focusing on the firearm itself. The focus should be on the criminal and the would-be victim, and how the criminal meets his demise because the victim isn't as defenseless as he thought.
Just brainstorming out loud. Those are some things I've been thinking about ever since the government began using Sandy Hook as a springboard for their latest gun ban push.