new 2ah member, so not sure what my .02 cents are worth.
i recently put in for a cmp garand, and did research on various hawaii organizations that would qualify. I believe the HDF qualified, HRA may or may not have. That's basically what I made my decision on. If HRA qualifies, might be worthwhile to put a blurb on the front page that states it does, perhaps one that links to the CMP website area that says it's a qualified gun club, and right next to it, a signup for the minimum level membership. EASY membership gains.
Pricing between the two is similar.
HRA website isn't the best, and doesn't really define what benefits a member gets from joining. Just look at this calendar.
http://hawaiirifleassociation.org/calendar/ It basically tells me nothing, no info on signing up for events, what the events entail, time, whos eligible, etc.
Photo gallery of past events? Say the Gun show or the LIFE classes, show people having fun and gaining value from their membership.
It says nothing regarding political action, what they're trying to do to improve gun laws in hawaii, updates on discussions with lawmakers, pushing for better facilities at Kokohead with better hours, perhaps a new range on the westside, and how members can support the action.
If you want more members to join, make it clear on your website what you do, and what members have to be proud of. Make it clear on what benefits members get by joining. Make it clear on what you do in the shooting community.
As everyone knows word of mouth is KING in hawaii. If the benefits of joining are evident, people will come in droves.
My viewpoint as an outsider is that HRA needs people in leadership positions that have strong business and IT skills (to develop the website, looks like developed by someone in ICS101 at UH).
etc etc etc