Somebody in the company hired the dimwit who made the video about how the brand has to change its “fratty” and “out-of-touch” image if they want to grow the brand -- i.e. reach younger consumers.
Now, let's go back a little in time to when that same person, "Budweiser’s vice president of marketing Alissa Heinerscheid, could be seen in images on her now-deleted Facebook page enjoying a campus scavenger hunt, blowing up condoms like balloons, and downing beers during a 2006 “boozefest.” "
She seemed to enjoy the Greek Life at Harvard while partying at an alleged “haven of inebriated ditzes.”
Heinerscheid and her college pals can be seen in an album titled “Isis Senior Reverse
Initiation Scavenger Hunt,” where the co-eds held a talk about “the exploration of the
scrotum professors.”
The photos appeared to have been taken during an event hosted by Harvard’s ISIS Club,
a group founded to create a “safe social space for women” to socialize on campus.
The club, however, was slammed by the Harvard Crimson student newspaper in 2005
as a “haven of inebriated ditzes” who took part in “boozefests.”
Many on social media called out Heinerscheid as a hypocrite for appearing to take part
in the same fratty culture she claimed the beer company needed to do away with.
To see those photos, click:
https://nypost.com/2023/04/12/bud-light-exec-who-wants-to-update-fratty-culture-enjoyed-fratty-party/Not only did the company hire her, but they also hired the '3rd party marketing firm" they are now throwing under the bus, saying that company initiated the Mulvaney partnership with Bud Light without AB's knowledge.
Sorry, AB, but you don't get to pretend like these people you want to blame are not part of your business. If you hired them, you own their screw-up. That's how business works. If you wanted final approval of anything that marketing firm did and it wasn't spelled out, that's on you.