"See something, say something" was started to encourage people to get involved. It was an attempt to get the public to be less complacent and report to law enforcement things that "just don't look right."
The campaign had as its foundation the deaths of thousands of people at the hands of Muslim Terrorists.
So, if we are going to ridicule and call people racists, Islamaphobes, idiots and paranoids for doing exactly what the campaign told us to do, then what message is that sending to Americans?
"Say something if you see something -- as long as it won't offend peaceful Muslims, minorities, women, or gays."